Bob Molinaro, sportswriter extraordinaire, in case you still wonder why I’ve lost interest in college sports (emphasis in the original):
Fake sentiment: I thought it made for a nice sentiment the first time I saw a college basketball team wearing T-shirts that read “Family.” But then I realized that these were Nike creations handed out to all of the company’s intercollegiate business partners. “Family” was simply another corporate scheme. Should have known. Nothing in big-time sports is organic.
I think that the phrase, “intercollegiate business partners,” is quite telling.