My local rag reports that Ford is considering mining customer data for fun and profit. Here’s a bit from the article:
General Motors recently tracked the habits of 90,000 drivers in Chicago and Los Angeles who agreed to have their car-radio listening habits tracked to assess the potential relationship between what they listen to and what they buy.
Ford CEO Jim Hackett provided a glimpse into what sounds like a potentially massive data mining plan. His remarks were made during a Freakonomics Radio interview for a podcast released Nov. 8.
“We have 100 million people in vehicles today that are sitting in Ford blue-oval vehicles. That’s the case for monetizing opportunity versus an upstart who maybe has, I don’t know, what, they got 120, or 200,000 vehicles in place now. And so just compare the two stacks: Which one would you like to have the data from?” Hackett said, according to the podcast transcript.