From Pine View Farm

Adventures in Branding 1

Whatever happened to words (emphasis added)?

BB&T and SunTrust Banks on Wednesday unveiled the name of the massive bank they plan to create and base in Charlotte through a proposed merger announced this year.

The new bank is to be called Truist, Winston-Salem-based BB&T and Atlanta-based SunTrust said.

Why the hell should I trust a bank that can’t speak its native tongue?

The stupid. It burns.

Full Disclosure:

I use one of those banks, having moved my account from La Cosa Bankstra Wells Fargo several years ago. I have no complaints other than this attack of stupid.

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1 comment

  1. Brother Bill

    June 15, 2019 at 3:23 pm

    Damn. I hope they didn’t pay anyone to come up with that name.