iVodka 0
According to Bloomberg, there’s an app for that.
(snip)
One of the distiller’s new initiatives is an application for Apple Inc.’s iPhone that allows the user to scan the barcode of a bottle of Smirnoff or Tanqueray gin and be shown cocktail recipes based on that liquor, Moseley said.
Diageo also aims to tap middle-aged women, who it says account for 62 percent of vodka purchases made in stores, by advertising and running promotions through food and lifestyle Web sites such as NBC Universal Inc.’s Today show.
