The Surveillance Economy 0
In the Boston Globe, Alex Poulos foresees the growth of surveillance, not by the government, but by business, not for “security,” but for “marketing purposes, to enhance your shopping experience” (not his words; my paraphrase of marketese).
He predicts a presence that is increasingly intrusive, invasive, horizontally integrated (so there’s no escaping it), and interactive (in the computer sense).
Here’s a snippet from his comments. Follow the link for the rest.
Soon 3-D ads will be common. But later, we’ll have 4-D advertising — smell will be produced, to stimulate appetite.
