Facebook Frolics 0
Science 2.0 reports that social media does little to drive traffic to external sites. Facebook Frolickers, Twitter Twits (and by extension likely Google Geeks) tend to stay in the safety of their walled gardens.
Which is exactly what the walled gardeners want:
Overall, Facebook may drive nearly as much traffic as The Drudge Report, for example, but it is a million submissions to do it – if you get an article on The Drudge Report it will crash your server with the traffic and you will only notice traffic from Facebook if you are really looking. And many people look at linked Tweets as bordering on spam.
This is consistent with my little experience. The few persons who comment on one of my posts on Facebook and those who comment on the blog out there in the Big Wide Internet world are completely different sets of people.
Charts and graphs at the link, as should be expected from a blog called “Science 2.0.”
