From Pine View Farm

Like, Wow 2

Facebook is cracking down on fraudulent “Likes.”

Ensuring the integrity of “Likes” is serious business for Facebook, which depends on advertising revenue. Many of the ad campaigns companies conduct on Facebook are designed to garner “Likes,” a sign that their marketing message has resonated with consumers.

“It’s their currency,” said Jeremiah Owyang, a partner at research firm Altimeter Group. “Facebook is playing the Federal Reserve, to take the counterfeit currency off the market to ensure that there’s quality in the marketplace.”

I wonder how many regular users actually pay attention to who likes this corporation of that bit of over-priced lickspittle merchandise.

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2 comments

  1. George Smith

    September 1, 2012 at 2:52 pm

    Unintentionally hilarious line: “Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent, on average, after the crackdown.” Less than 1 whole percent. Why bother? Another abuse that is fairly common is for small businesses in the same industry to collude with each other and suggest their “friends” “like” their partners. I am always surprised by the number of sheep who do this willingly. 

     
  2. Frank

    September 1, 2012 at 10:12 pm

    You have been reading my spam!  I delete this stuff all the time.
    “Why bother?” you say.  Their stock’s tanking and investors are catching that what they have invested in is the new MySpace.  It is a misdirection play sparked by desperation.

     
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