Magic from the Magic Kingdom 0
El Reg reports that Disney is being sued:
“In other words, the ability to serve behavioral advertisements to a specific user no longer turns upon obtaining the kinds of data with which most consumers are familiar (email addresses, etc), but instead on the surreptitious collection of persistent identifiers, which are used in conjunction with other data points to build robust online profiles,” the suit claims.
I wonder whether their defense will be, “All the other kids are doing it.”
