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No incoming twits about RLS and couples who use separate bathtubs:
They worry that one wrong move will land them in the penalty box with the U.S. Food and Drug Administration, their federal regulator.
A recent survey from audit and consulting firm Deloitte found that 35 percent of companies surveyed had no interest in social media, a striking number given that the general public seems enamored with such 21st century pleasures as Tweeting on Twitter and Friending on Facebook. Many firms see the new media as a gold mine for customer engagement.
But more than half of firms surveyed by Deloitte said confusion about what regulators believe is appropriate communication over social networks gives them heartburn about participating.
