You Can Run, but You Can’t Hide 0
Wherever you go, the admen will find you:
“If people know where you are, they can push to you offers that are unique to your Advertisement location,” said Rob Enderle, principal analyst with San Jose-based market researcher Enderle Group.
The flacks are claiming that this electronic tracking has safety overtones. One of them calls it “a personal OnStar” and cites extremely farfetched “what-ifs” (“I’ve fallen and I can’t get up”) to persuade you to turn your cell phone into a personalized surveillance drone for the marketers.
A vision: Walk into a mall and get electronically assaulted with ads for stores you never visit.
Walk into a bar and get ads for all those trendy drinks with premium vodka (which is, as I’ve said before, an oxymoron and a triumph of marketing over reality).
Walk into a bathroom and get an ad for Charmin.
