The Quadrennial Winter Athletic Marketing Event Begins Today 0
Listen to the words of a veteran Olympic athlete:
The socialization of my allegiance to Verizon began the moment I was selected—as an 11-year-old—for the US development team. The culture within the US Luge Association viewed brand loyalty as integral to the survival of the organization. All of my clothing was plastered with the Verizon logo. I was not allowed near any camera without giving a visual and verbal statement of thanks to Verizon for making all of my dreams come true. I went through intensive media training each year to reinforce this allegiance—to learn how to be a better spokesperson for Verizon.
Read the rest, then watch a Castle rerun.
