The ABCs of Trump: “Always Be Closing” 0
Josh Marshall suggests that Donald Trump is approaching the campaign as if it were a business deal–no, not the “both sides benefit” sort of deal, but, rather, the “but wait! there’s more” TV huckster sort of deal. A snippet (emphasis in the original):
That style of selling is all about creating intense desire and need but also an acute fear of loss, collapsing the time in which a decision can be made. When he’s trying to close, that kind of salesperson will throw everything into the mix, make the wildest, often nonsensical claims, to up the pressure and get the mark to ‘yes’. You hear this again and again with Trump, especially in recent weeks. This is the last election. This is your last chance. The country won’t exist anymore if we lose. . . . The ‘last chance’ is almost always part of the close
Much more at the link.
