If something gets repeated often enough, the mindless media just keeps repeating it.
The Friday after Thanksgiving is not and never has been the “biggest retail shopping day of the year,” but, if reporters believe it is, it becomes so in their world.
The sad part is that this delusion infects reporting that matters, such as political and economic stories. Reporters keep repeating stuff they’ve heard without regard to fact.
Aside: The actual article is worth reading.