From Pine View Farm

Bing! Bang! Bust! 0

The San Jose Mercury-News has a long article about Microsoft’s advertising campaign designed to impugn Google’s integrity.*

Given Microsoft’s history of duplicitous, underhanded, and monopolistic business tactics (PDF at link), it really isn’t in the position to impugn anyone’s anything.

But there’s a bright spot.

They’ve hired someone with a proven record of fail to manage it.

Now the Redmond, Wash., software giant is waging a high-profile, election-style blitz against its Mountain View rival — using public opinion polls, for example, to shape rapid-fire attacks — with the help of Mark Penn, a veteran public relations executive and former campaign adviser to former President Bill Clinton and his wife, former Secretary of State Hillary Rodham Clinton.

Penn, who previously consulted for Microsoft, was hired full time last year.


I seldom use Google. I use Startpage (ixquick in the UK).


*Not that I’m a big fan of Google, but they do seem to have a shred of integrity, unlike their biggest competitors, Facebook and Microsoft. Google is not a paragon, but neither is it a paragoons.


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