From Pine View Farm

“If You Can’t Google It, It Must Not Be” 0

Remember the University of California at Davis campus cop who egregiously pepper-sprayed a group of peaceful Occupy Wall Street protestors a couple of years ago?

Well, UC-Davis doesn’t want you to, so it tried to make it go away. The Sacramento Bee has the documents:

UC Davis contracted with consultants for at least $175,000 to scrub the Internet of negative online postings following the November 2011 pepper-spraying of students and to improve the reputations of both the university and Chancellor Linda P.B. Katehi, newly released documents show.

The payments were made as the university was trying to boost its image online and were among several contracts issued following the pepper-spray incident.

Some payments were made in hopes of improving the results computer users obtained when searching for information about the university or Katehi, results that one consultant labeled “venomous rhetoric about UC Davis and the chancellor.”

Much more at the link.

By the by, if you follow the link in the first sentence, the money does not appear to have been well-spent.


Because I pay attention to stuff like this, I know that the most common technique used by the outfits that promise to cleanse your on-line reputation is not to make bad stuff go away, because they can’t. It’s to fabricate promulgate a bunch of good stuff, hoping that it pushes the bad stuff off the first page of search results, because most persons don’t look beyond the first page.

Also, remember that, with rhetoric, “venomous” and “accurate” are independent variables.


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