At Psychology Today Blogs, Eugen Dimont, Bella Ren, and Maurice Schweitzer explore why persons use “social” media to “share” conspiracy theories which they do not actually believe. A snippet; follow the link for the complete article.
It turns out that when many people share information they care about broadcasting information that will boost their social engagement. We found that when the social rewards (such as the number of “likes” people received) were high, many people were willing to share conspiracy theories that they knew to be untrue.
Remember, “social” media isn’t.