From Pine View Farm

Bonded by the iHype 0

The Denver Post explores how Apple ihypes its iJunk while herds of iJunkies line for their iFixes. You’d think it was a the holy iGrail.

Some consumers, such as Aurora resident Darvell Davenport, say they enjoy the experience of showing up early for a product launch.

“It’s fun, you meet new people and interact,” said the 21-year-old, who

Customers line up outside Park Meadows mall near Denver Friday morning in hopes of being among the first to snag an iPhone 5. (Cyrus McCrimmon, The Denver Post)
has also camped out for an iPad and basketball sneakers. “Just the sleep part is messed up.”

(snip)

“We’re very social animals,” (Univ. of Colo. Professor Phil–ed.) Fernbach said. “When we see someone else doing something, we automatically infer from that that it might be a good thing to do.”

At the San Jose Mercury-News, Apple’s local rag, Larry Magid worries about whether the media are playing into Apple’s hype strategy:

I don’t blame Apple for all the hype. It’s their job to maximize interest in their products. But I do blame the press — myself included — for obsessing over them. I keep telling myself to put Apple products into perspective, but I’m as guilty as anyone when it comes to covering Apple more than other companies. It’s partially competitive pressure and, in my case, it’s partially demand from radio and TV stations I work with. And when it comes to blog posts, there’s another incentive — stories about Apple products get more hits than other stories. So if you’re looking to maximize viewers (which often translates into more revenue), then you can’t go wrong by writing about Apple, which, of course, is exactly what I just did.

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