The Medicine Show 0
At The American Scholar, Colin Dickey reports on the fantastically lucrative patent medicine industry. It is a fascinating read. Here’s bit:
The dietary supplement industry, of which Moon Juice is just one small portion, sells (according to one estimate) some $35 billion in products per year to consumers in the United States alone. Brands with names like Nature’s Bounty and Purity Products advertise everything from squid oil to chromium to the monkey head mushroom, and all of it is made possible by those two sentences—repeated over and over again, printed on millions of labels in tiny fonts, ritually intoned until their meaning has been obliterated.
Barnum was wrong.
There’s more than one born every minute.
(Spellink erorrs correxted.)