The entire piece is worth reading.
Two of the “rules,” though, stand out as explaining the Failure of Reportage in Our Time (emphasis added):
2. There are two sides to every story and a journalist must give both sides equal weight even if he or she knows one side is completely false. Weighing one side against the other violates a journalist’s objectivity. (See Rule No. 1.)
3. The only exception to Rules 1 and 2 is that during wartime journalists must be patriotic and not write anything that might undermine the government or the war effort or lower morale. Wearing a flag pin on one’s lapel is a good way to demonstrate you are adhering to this rule. Reporters should always remember that they are Americans first, journalists second and human beings third.