The marketers idea that everything is a brand is a crock of hooie.
A brand is something that is put on a product to identify the manufacturer. It is, in other words, a label. If the product is junk, the label therefore becomes worthless.
All the fancy dancing the in the world to redeem the label can’t hide that the product is junk.
From ASZ. Follow the link for a discussion that is somewhat more civilized, though it reaches the same conclusions, as my discussion last night:
. . . But unless they find out who is at fault for sullying the Republican brand, these guys (Republicans–ed.) are going to founder (which doesnâ€™t upset me all that much). It might be useful to look to the â€œContract with Americaâ€ from fourteen years ago, and compare what it promised as Republican ideals to what the Republicans have given us over the last seven years. The plain fact is theyâ€™ve broken every little clause in that â€œContract,â€ sometimes in spectacular fashion. Itâ€™s real live Republicans, from Bush to Cheney to McCain to the GOP Senate to the GOP House that broke every tenet of that contract, too. . . .