Not so much social as celeb-gazing?
Researchers found that a staggering 50% of all content consumed via Twitter is generated by only 20,000 “elite” Twitter users, such as well known journalists, celebrities, and formal representatives of established organizations. So basically, any link you click on from your Twitter feed was most likely originally generated by @BarackObama, @SportsGuy33, or @Sn00ki, which is probably most fitting for where we are as a society in 2011.
The study looked at roughly 260 million tweets generated between July 28, 2009 and March 8, 2010 found some other striking revelations. Such as the fact that only about 20% of Twitter users reciprocate follows that they receive from other users. This of course is in stark contrast to Facebook’s near total reciprocal rate, wherein all “friendships” are mutually held. Plainly said, only about 1/5th of all Twitter users will bother to “follow” someone who follows them…well thanks A LOT Snooki!