Der Spiegel reports that the current killer cold wave in Europe has a corporate sponsor–the manufacturers of the German version of the Mini Cooper:
It’s a simple process — you can go online and sponsor a high for €299 ($394) or a low for €199 ($262), with the difference in price due to the fact that high pressure systems stay on the weather map for longer. The sponsor puts forward a name which must be acknowledged by the German registry office as an acceptable first name. Hyphenated names and special characters (barring German umlauts) are banned. That means company or product names are only accepted if they are also first names, as is the case with Minnie and Cooper. The sponsor also receives detailed material, including weather maps, charting the “life story” of the weather system.
Now that’s cold.