In a long article in New York Magazine delightfully entitled “Lipstick on a Elephant,” Frank Rich fisks the current media myth-making over Republican attempts to remake/rebrand/reform (depending on the pundit of the day) the party and its image and concludes that it is but a legend of the Village elite, a tinkling cymbal, a sounding bell, signifying nothing.
This is why Karl Rove’s “Conservative Victory Project,” which would oppose rape-obsessed candidates like (Todd “Legitimate Rape”–ed.) Akin when they surface in GOP Senate primaries, was dead on arrival. Republicans vote for candidates like Akin in primaries because they actually believe in them, not because they are duped.
Branding seems to have been sort of a theme today.