Leonard Pitts, Jr., points out that Donald Trump is applying market principles and giving his customers exactly what they want. A snippet:
Keeping the customer satisfied, giving the people what they want, is the fundament of sound business. More effectively than anyone in recent memory, Trump has transferred that principle to politics. Problem is, it turns out that what a large portion of the Republican faithful wants is racism, xenophobia, Islamophobia, the validation of unrealistic fears and the promise of quick fixes to complex problems.