Unbranding 0
Much of the real estate that bears Donald Trump’s name is not owned by him or his organization. Rather, the name is licensed because the owners think that the Trump name and mystique are good advertising.
There are hints that this may be changing.
In a statement, the new owner, JCF Capital, said it had reached an agreement to end the Trump Organization’s contract to manage the hotel and condominium complex. Both sides, which declined to reveal the transaction’s terms, sought to put a positive spin on it.