The Wisdom of the Marketplace 0
At Psychology Today Blogs, Utpal Dholakia marvels at the loyalty of Tesla owners, which seems contraindicated by any rational measure. A snippet (emphasis in the original):
In the 2020 Initial Quality Study conducted by the marketing research company J.D. Power, Tesla was the worst-performing company, reporting 250 problems per 100 vehicles during the first 90 days of owning a newly purchased vehicle.
Tesla Customer Satisfaction
The 2020 J.D. Power Automotive Performance, Execution and Layout (APEAL) Study measured owners’ satisfaction based on their “experiences with design, performance, safety, usability, comfort, perceived quality, and other factors.” In the study, Tesla received the highest score of 896. To give context, Porsche had the next highest score of 881.
Follow the link for his theories as to the reasons for this.