Branding Is Something Cowboys Do 0
The marketers idea that everything is a brand is a crock of hooie.
A brand is something that is put on a product to identify the manufacturer. It is, in other words, a label. If the product is junk, the label therefore becomes worthless.
All the fancy dancing the in the world to redeem the label can’t hide that the product is junk.
From ASZ. Follow the link for a discussion that is somewhat more civilized, though it reaches the same conclusions, as my discussion last night:
