Big Time College Athletics Amalgamated, Inc. 0
I doubt seriously that anyone thought the real estate firm was run by the college. It’s not about the oxymoronically-termed “student athletes.”
It’s about the money.
The story goes on the dig into some of the finer points of trademark law. Short version of the legal question: There are other businesses unrelated to VPI&SU which use the word “hokie” in their names. (In other words, there are hokie businesses in Blacksburg.) Does Tech’s trademark on “Hokie” in athletics extend to real estate where they have no business presence?
On the bright side, if they put the folks who play the Hokie Pokie at weddings out of business, the world will be a better place.
Wonder whether they will sue the YouTuber who posted this:
