Bonded by the iHype 0
The Denver Post explores how Apple ihypes its iJunk while herds of iJunkies line for their iFixes. You’d think it was a the holy iGrail.
“It’s fun, you meet new people and interact,” said the 21-year-old, who
Customers line up outside Park Meadows mall near Denver Friday morning in hopes of being among the first to snag an iPhone 5. (Cyrus McCrimmon, The Denver Post)
has also camped out for an iPad and basketball sneakers. “Just the sleep part is messed up.”(snip)
“We’re very social animals,” (Univ. of Colo. Professor Phil–ed.) Fernbach said. “When we see someone else doing something, we automatically infer from that that it might be a good thing to do.”
At the San Jose Mercury-News, Apple’s local rag, Larry Magid worries about whether the media are playing into Apple’s hype strategy:
