From Pine View Farm

Facebook Frolics, No Place To Hide Dept. 0

You aren’t doing the following, Facebook is, reports Troy Wolverton. A nugget:

Earlier this month, the dominant social network announced that it’s altering the way it determines which ads to show users of its site. In the past, the company based its ad choices on what users were doing on Facebook — what pages they liked, what links they clicked on.

Now, in addition to using that data, the company will also be taking into account the things users do online or on their smartphones outside of Facebook’s website and apps. So if Facebook sees you shopping for laxatives at an online drugstore, visiting an adult-themed site or using an exercise app to track your workouts, it might use that information to serve up ads while you’re on Facebook.

Read the rest, then learn how to protect yourself from the Watcher at your Windows.

Of course, the best protection is to clear your cache and cookies, then never log onto Facebook again. If the Octopus has dug too deep in your life to do that, the next best option is go to Facebook only in a private tab* in a secure browser; the private tab segregates Facebook’s tracking cookies and automatically deletes them when you close it. A web search will reveal other, more cumbersome options (Live CDs, sandboxes).

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*I chose this link because it was the most inclusive one I found. It is somewhat dated, but still fundamentally accurate.

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