From Pine View Farm

The Hollow Men* 0

I believe I’ve mentioned before in these electrons that the decay of our society accelerated when everything became “a brand.” Emphasizing “branding” ipso facto is fascination with flackery, admiration of appearances, worship at the holy of hollowness.

At Psychology Today Blogs, Dale Hartley skewers the notion of “personal brands.” A snippet:

Is your “personal brand” who you are, really, when you’re not working or looking for work? If not, then it’s just a false front.

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*With apologies to T. S. Eliot.

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