From Pine View Farm

Facebook Frolics 0

Sunday’s New York Times had another article about Facebook and its effects on the discourse. The article focused on ethnic and religious divisions in Sri Lanka and a series of hate crimes and lycnhings.

As the briefest thumbnail, the authors examine how Facebook’s algorithm, designed to promote engagement with Facebook and consequently more on-line time for users, has a side effect of promoting hate speech; the authors theorize that this is because posts that incite strong negative emotions tend to be the posts that generate the most views. )To put it another way, hate sells.) They also discuss the obstacles Sri Lankan authorities encountered in trying to get Facebook’s attention to the issue.

The article is quite long, but I think it is worth your while. An excerpt:

We came to understand that Facebook’s algorithm-driven newsfeed, by pushing out whatever content drew the most engagement from users, does more than amplify existing prejudices or boost extremists.By pushing out content charged by negative, primal emotions like anger or fear — which, studies show, perform best on the algorithm — the platform can change how people see the world and relate to one another. In countries with weak institutions but where Facebook use is widespread, that can allow misinformation to run rampant. And in societies with histories of deep social distrust, it can turn deadly.

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