Jeopardizing Jeopardy! 0
Brand loyalty is a thing. What else, to pick one example, can explain the continuing popularity of Jeeps, which have a flock of loyal owners despite consistently earning among the poorest ratings from Consumer Reports?
Brand loyalty also cuts both ways, as Susan Krauss Whitbourne points out at Psychology Today Blogs, where she takes an in-depth look at how the producers of the Jeopardy! television game show shot themselves in the foot in their quest for a successor to Alex Trebek.
Her analysis provides an object lesson in corporate hubris. A snippet:
