Alphabet Slop 0
As I zipped through drug commercials on the DVR–and there are sure lots of them since advertising prescription drugs to the public was allowed–I theorized that drug companies made up drug names by pouring letters into two big bins like the ones used for lottery numbers–one bin for vowels and one for consonants–then pulled out letters at random from each.
Now comes Roger Kreuz, writing at Psychology Today Blogs, to explain that there is indeed a system to the synthesis of multi-syllabic pharmaceutical gibberish. For example:
Follow the link for an insight to the psychology of branding.
