It’s All about the Algorithm 0
At Psychology Today Blogs, Nigel Barber takes a look at mounting evidence that “social” media isn’t. A snippet (emphasis in the original):
The Hateful Algorithm: Do Lots of Evil and Get Richly Rewarded
Contrary to the “do no evil” motto, social media companies can, at times, amplify political divisions and hatred. Their algorithms promote content that grabs attention, and the most effective way of doing this is often by boosting hateful speech that garners outrage and engagement. So, social media platforms are not just giving a megaphone to paranoid conspiracies but generally profiting from such dangerous rants because greater engagement translates into more advertising dollars.
I commend his piece to your attention.