From Pine View Farm

No Account Accountancy and the Short Term 0

Bob Burnett cites Steve Benning’s description of how Dell Computers gave away their business to Asus when Asus, a manufacturer of circuit boards other components, proposed that Dell outsource manufacturing to Asus:

“Dell accepted the proposal because, from a perspective of making money, it made sense: Dell’s revenues were unaffected and its profits improved significantly … ASUSTeK took over the motherboard, the assembly of the computer, the management of the supply chain and the design of the computer. In each case Dell accepted the proposal because from a perspective of making money, it made sense: Dell’s revenues were unaffected and its profits improved significantly. However, the next time ASUSTeK came back, it wasn’t to talk to Dell. It was to talk to Best Buy and other retailers to tell them that they could offer them their own brand or any brand PC for 20% lower cost.”

Like most American corporate accountants, Dell’s financial people had a simplistic, narrow objective: do whatever would improve the current quarter’s bottom line. Because accountants don’t have a strategic perspective, Dell’s number crunchers didn’t realize the cumulative debilitating impact of the ASUSTeK transactions. Denning observed, “Decades of outsourcing manufacturing have left US industry without the means to invent the next generation of high-tech products that are key to rebuilding its economy.” Parasitic accountants have neutered our entrepreneurs.

But it’s not only high-tech companies that are infected by these parasites; American corporations from all sectors have been hypnotized by the promise of short-term profits. It’s the conventional “wisdom” that accountants and executives are taught in business school. This dysfunctional perspective is reinforced by contemporary corporate monoculture where employees live in a bubble, log obscene hours, and vacation with their co-workers. As a consequence giant corporations are dogmatically insular with their own warped code of ethics and worldview.

The other day, I was discussing the differences between yesterday’s robber barons–the Carnegies and the Rockefellers–and todays–the Jamie Diamonds and John Corzines. Though my buddy had a somewhat kinder view of yesterday’s robber barons than did I, particularly as regards their treatment of employees, we agreed on one thing:

Those folks made money by building things to last.

Today’s robber barons are making their money by tearing those things down.

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