Thoreau at Unqualified Offerings applies Wall Street strategy to lexicography:
Perhaps I should start selling assets based on buzzword usage. I’ll go out to Riverside County (real estate there is so cheap right now! better buy it fast because it won’t stay cheap!) and open a for-profit school that doesn’t actually teach any students but generates huge volumes of paperwork full of buzzwords, sell assets based on these buzzwords, then get out of the market before the bubble bursts. And once it does, I’ll explain that your children will never learn to read if you don’t give me a trillion dollars.