And what is a “luxury lifestyle hotel” as opposed to a “luxury hotel” anyway?
Starwood Hotels & Resorts Worldwide Inc. on Thursday sued Hilton Hotels Corp. and two former Starwood executives for allegedly stealing confidential information used to help Hilton quickly and cheaply enter the lifestyle luxury-hotel market.
According to Starwood, the allegedly stolen information included strategic plans for creating a lifestyle luxury hotel brand, and enabled Hilton to launch its Denizen brand in nine months as opposed to three to five years.
(Must. Restrain. Impulse. To. Rant.)
If more companies paid more attention to providing good value for the money and less to “branding,” they and their customers would all be better off.