Cosmpolitan has done its bit to fight the terrifying advance of the H1N1 pig plague by advising its readers to avoid the missionary position during sex and instead adopt the reverse cowgirl (!?!–ed.).
As a long-time reader of Playboy; a common sewer of books by my favorite author, Anonymous; and an internet veteran, and as one who also knows a person whose offspring subscribes to Cosmopolitan, I say unabashedly that Cosmopolitan is the smarmiest, trashiest thing I have ever read in my life.
Not necessarily the most prurient nor the most explicit, but easily the smarmiest and trashiest.
(Yes, I saw the article that El Reg discusses. It was, indeed, too stupid for words.)