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Creative Commons License
From Pine View Farm by Frank Bell is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at www.pineviewfarm.net.
From Pine View Farm

You Can Run, but You Can’t Hide 0

Wherever you go, the admen will find you:

Geofencing creates a digital perimeter around a location — which could be a building, school or entire city — that enables merchants or others to become aware when a person’s cellphone crosses an electronic boundary.

“If people know where you are, they can push to you offers that are unique to your Advertisement location,” said Rob Enderle, principal analyst with San Jose-based market researcher Enderle Group.

The flacks are claiming that this electronic tracking has safety overtones. One of them calls it “a personal OnStar” and cites extremely farfetched “what-ifs” (“I’ve fallen and I can’t get up”) to persuade you to turn your cell phone into a personalized surveillance drone for the marketers.

A vision: Walk into a mall and get electronically assaulted with ads for stores you never visit.

Walk into a bar and get ads for all those trendy drinks with premium vodka (which is, as I’ve said before, an oxymoron and a triumph of marketing over reality).

Walk into a bathroom and get an ad for Charmin.

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January 3, 2012 | Posted by: Frank | Posted in: C'est Rire |

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