From Pine View Farm

The Next Big Thing, Authentically 4

A business person interviewed in the Charlotte Observer counsels that

Gen Y customers value authenticity and genuineness. Your brand must connect with their values of integrity and being real.

Expect a spate of consultants offering workshops in how to be authentic and genuine, followed by self-help books on authenticization and integritification prcesses, followed by a feature in Time Magazine about the most authentic authenticization integrification consultants.



  1. George Smith

    August 14, 2013 at 12:56 pm

    Gee, that was totally clueless, but short. I thought the unemployment and college debt situation were the most important issues for the young right now, not corporate team building. That’s another phrase that looks silly when in all caps — CORPORATE TEAM BUILDING. Corporations have been de-teaming Americans, mostly, according to the statistics. 

  2. Frank

    August 14, 2013 at 2:37 pm

    Yesterday’s team building consultant is tomorrow’s authenticization integrification consultant.

  3. George Smith

    August 14, 2013 at 5:42 pm

    All this emphasis on authenticity, legitimacy and corporate team building; so here’s a question — what, exactly, is corporate American making that’s so authentic and legitimate, the shows the strength of teams. I can’t think of anything. I can think of social networks that are crap, of a fiction about a superfast train that would never work as advertised peddled by some really wealthy guy who believes too much of his own p.r, this country ain’t the place you used to see on the cover of Popular Mechanics forty years ago, if it ever was. I can’t think of one damn thing corporate America originated and built that has national impact except the atm machine network. Oh yeah, forgot the electric luxury car that costs 100,000.

  4. Frank

    August 14, 2013 at 11:41 pm

    I rest your case.