From Pine View Farm

Google Gambols 0

Google moves closer to being the kinder, gentler Facebook, by changing its TOS to allow it to use user information in targeted advertisements. From Wednesday’s Inky:

The terms of service update allows Google to automatically attach info from your profile—like photos, your name, and endorsements—to advertisements aggregated by their system. The result, of course, is your face, name, and other personal info popping up randomly on your network.

So, basically, the internet privacy apocalypse. And, what’s more, Google announced the change via a blog post that insisted that “you’re in control of what you share.” Now, to be fair, at this point that doesn’t seem technically true, given that they’re about to start plastering our average mugs all over our beloved internets.

If you have a Google account, follow the link to find out how to not be used as a mannequin in the Google storefront. (I did that last night. To Google’s credit, the announcement with the “opt-out” checkbox displayed immediately after I logged in. As I said, “kinder, gentler.”)

I will say this for Google–when they do stuff like this, they do explain it in plain language, unlike almost everybody else in Terms-of-Service World.

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