This Is Your Brain on Rove 0
PoliticalProf explains how this works:
1. political figure makes absurd claim about an opponent/policy;
2. partisans respond, defending or the denying the claim according to their ideologies;
3. the focus rapidly turns onto the person or policy against whom the original charge was made: the person or policy has to “prove” it does not do/say what the accuser claims;
4. the firestorm cools down until new charge X is made and the cycle repeats.
Video moved below the fold because it autoplays on some systems.
Colbert via AMERICAblog.