The Guardian’s Oliver Burkeman thinks “Facebook at Work” is a bad idea. I would consider it beyond bad.
Facebook, as you know, is already almost surreally confusing to use, unless you’ve given up trying not to be confused. Its plethora of privacy controls are impossible to keep track of, even in their newly simplified form, so you can’t ever be certain about who can see what. Meanwhile, since posts on the Newsfeed are selected by an algorithm, there’s no way to be sure your friends will see a post even if you do want them to, nor that you’re seeing theirs. You see what Facebook wants you to see.
Adding a Facebook at Work account more than doubles the potential for confusion; it squares it. How long before someone gets themselves fired – or, worse, outed – as a result of not knowing which network they were using? Or maybe we’re too cautious for that these days, and we’ll simply get even better at never expressing a thought or posing for a photograph that might undermine our workplace brand. Which isn’t, really, all that much less dispiriting.
Any workplace that chooses to enter the Zurkerdome deserves what happens to it.