Brand Loyalty 0
Clarence Page suggests that the brand may be the Trummp card:
This occurred to me last summer after I encountered former “The Apprentice” contestant Omarosa Manigault in the lobby of NBC’s Washington studios, shortly after Trump launched his campaign.
Newly hired to help lead Trump’s Ohio campaign, Manigault advised me that in assessing Trump’s appeal, “there’s a different analysis and metrics you have to use.”
“Reality television has now taken over television,” she said in an MSNBC discussion later. “People want to see real moments and see life unfold in front of them. Not scripted, but real moments.”
I fear it does no good to point out that there’s little that is real about “reality television.”
