It’s All about the Eyeballs 0
At Psychology Today Blogs, Susan A. Nolan and Michael Kimball cite research that persons care more about eyeballs than accuracy when they “share” stuff on “social” media. Here are their main points; follow the link for a discussion of each.
- New U.S.-based research finds that we’re good at spotting inaccurate social media headlines, but if they are in line with our politics, we often share them anyway.
- When deciding what to share, we value getting likes and demonstrating our political allegiances more than we value accuracy.
- The pattern of sharing inaccurate posts occurs among both Republicans and Democrats.
