At Psychology Today Blogs, Nir Eyal explains why persons stay buried in their phones, even as they step off the curb in front of passing cars, or, indeed, drive one of said passing cars. He identities four factors designed into “social” media and messaging applications to keep you “engaged.”
Here’s the summary (emphasis added):
- People have become attached to their devices because devices facilitate social connection and because they’re engineered to capture attention.
- Products that lead to habit formation often involve four steps: a trigger, an action, variable rewards, and investment.
- Understanding how people interact with their devices can lead to better iterations of technological products in the future.
Follow the link for a detailed discussion of how “social” media sucks you in.