From Pine View Farm

Facebook Frolics, No News Is No News Dept. 0

Bloomberg tech columnist Dave Lee explains why the Zuckerborg is turning its algorithms away from promoting news content. A snippet:

Beginning with the fallout from the election of Donald Trump as president, promoting the news became more trouble for Facebook than it was worth — though it’s only now that it dares say it out loud. Turning its back on news during the Trump years would have been seen as giving up on the truth. Meta was trapped in a cycle: With legitimate news came fake news. With fake news came the need to moderate. And with the need to moderate came the accusations of bias. Depending on whom you asked, Facebook was either censoring or pandering to the right. A Trending Topics team brought the company into disrepute and was eventually disbanded. Congress vented its fury.

(snip)

So now Meta has decided it’s had enough. It’s not that news isn’t allowed — Canada excluded — but that Meta doesn’t feel it’s in its interests to support news organizations the way it once did.

Read the whole thing. It reinforces the obvious: “social” media isn’t.

Afterthought:

Indeed, I think an argument can be made that “social” media in the hands of companies motivated primarily, if not exclusively, by their bottom lines is anti-social media, as it is inclined to give persons what they want to hear, not what they need to hear.

Share

Comments are closed.