Picky, Picky 0
Finkel and Eastwick’s most recent study, published last month, questions why women are so often found to be more selective in choosing partners than men. In almost all speed-dating events, women sit in stationary positions and men rotate to talk with each of them. When Finkel and Eastwick set up a dating event like that, the standard result bore out – women were more selective.
But when they reversed the roles and had women rotate, that was no longer the case. Suddenly, the men became more selective and the women less so. Finkel postulated that the act of making an approach changed the dynamic between two people – the one who walked up is more likely to feel attracted to the person sitting across from him or her.
I wonder whether this has bearing on shopping behavior.