From Pine View Farm

Facebook Frolics, Groupthink Dept. 0

Show your support. Join our group.

This type of crusading has become so common online that a word has been coined for it – slacktivism. It’s not a term of endearment. Definition: Activism, often done on a computer, that requires a slacker’s amount of effort and is of questionable effectiveness.

Why raise money doing a breast cancer walk when you can easily update your Facebook status with the color of your bra? (That Facebook meme happened in January.) Maybe you wanted to encourage Iran’s prodemocracy demonstrators last year. To show your support, all you had to do was tint your Twitter avatar green or add to it a virtual green ribbon.

It’s not that low-impact activism is new. For years we’ve sat in traffic and read a bumper crop of bumper stickers proclaiming drivers’ concern for the rain forest, support for a political candidate, or pride in little Eddie or Emma making the school honor roll. Walk down the street and you’ll see people making statements with T-shirts and rubber wristbands.

Or try standing outside the polling place handing out lit for candidate.

Full Disclosure:

I’ve done some of the group-joining, usually to publicize the cause via my profile; in return, I’ve learned stuff, but the causes I support tend to send out informative updates.

I put the brakes on joining causes over a year ago.

I’ve never done the profile picture thing, though some folks probably wish I would.

Change the picture, that is.

I’ve also handed out literature for my candidate.

Share

Comments are closed.